Publication: Delivering Trust: How Food Safety Performance Drives Loyalty Across The Online Ordering Journey
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Emerald Publishing Limited
Abstract
Purpose This research delineates the interdependencies between e-service quality (e-SQ), product quality (PQ) and food biosafety measures (FBM) in shaping consumer satisfaction and loyalty within the online food delivery services (OFDS) landscape. Anchor...
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Keywords
Seguridad alimentaria, Lealtad del consumidor