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Item type:Publication, Snowball sampling and Facebook: how social media can help access hard-to-reach populations(Cambridge University Press, 2021-10-18)The snowball sampling method (SSM) is one of the most widely used methods to collect information about hard-to-reach populations and in low-information contexts. This article argues that SSM can be enhanced by the use of Facebook in at least three ways. This social-networking site helps to address some of the inherent limitations of SSM by learning about local contexts and identifying principal political actors, by gathering background information about and establishing contact with them, and by triangulating information they provide and reaching out to additional key informants. Thus, this article shows how Facebook can provide leverage in overcoming the problem of biased samples and offers concrete empirical illustrations from research on local politics in Latin American countries. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Media and audiences in WhatsApp: Interactions, local issues, and agenda correlation in an experimental broadcasting-reception group(University of Medellin, 2024-07-01)Since its inception, WhatsApp has expanded the possibilities for media institutions to connect with audiences. A review of the literature reveals that international experiences primarily utilize it as a tool for distributing information ("broadcasting" functionality) and, to a lesser extent, as a channel for continuous feedback with audiences ("reception-broadcasting" functionality). This study mainly intended to characterize the dynamics of an experimental reception-broadcasting group created by a Cuban radio program to interact with its audience on local issues. This experience can not only shed light on how to reduce dissonance between media and their audiences in Cuba, but it also can be beneficial for any media outlet seeking greater audience participation and engagement. The study focused on the dynamics of the interactions and the relationship between the emerging thematic agendas in the group. To do this, theoretical production on interactions on the WhatsApp platform and the Agenda Setting Theory were used. The methodological design was quantitative. Content analysis was applied to 100% of the messages that appeared in the group, and a self-selected and self-administered online survey was conducted, to which a probabilistic sample of the members responded (34 out of 60 participants). The results showed high interaction between the media and citizens, as well as between citizens themselves, which fostered a significant correlation between the agenda proposed by the media and the topics of interest to the audiences. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Women’s Solidarity as Feminism in Action: The Concept of Sisterhood (Sororidad) in #LasRespondonas, a Facebook Group in Peru(Taylor & Francis, 2023-11-15)Women in Peru are exposed on a daily basis to gender violence and exclusion. Several feminist groups have used social media to share information, debate, denounce, organize, and provide help to victims. This study analyzes the meaning of female solidarity, sisterhood or sororidad (using the Spanish term), as a feminist political concept among members of one feminist Facebook group. We reviewed how various feminist and sisterhood concepts are clustered together in group communications by analyzing publications and comments and even interviewing key current and former group members. We find the concept of sororidad to be central to feminist practice as it is a bridge between theory and politics. Moreover, it is viewed as a kind of ‘internal repertoire’ of the feminist movement, as a way to interact with other movement members (or comrades, partners, or sisters). - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Social Media Adoption and Reach by Ecuadorian Local Governments: An Empirical Study(Inderscience Publishers, 2023-01-01)In this article, we present an empirical study about adoption and reach of Facebook, Twitter, and YouTube by Ecuadorian municipal governments. Data was collected from 55 social media profiles of municipal authorities in three provinces, representing 25% of all Ecuadorian cantons and 54% of the population. Determinants of adoption and reach were investigated by resorting to correlation, regression, and means comparison studies. We conclude that population size is a good predictor of reach in social media, but it is not relevant to explain early adoption. This may be the consequence of social media technology being inexpensive and simple to adopt, thus being accessible to any local authority, while making good use of it has more financial and administrative burdens and, consequently, is associated with bigger local authorities. Also, adoption may have been centrally driven and programmatically motivated, which would also explain the lesser relevance of population size for early adoption. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, FoMO, Facebook Addiction and Loneliness as Determinants of Online Vulnerability Among Peruvian University Students(Facultat de Psicologia, Ciencies de l'Educacio i de l'Esport Blanquerna, 2023-01-01)Online vulnerability is defined as the potential exposure to experiences that harm one’s psychological and physical well-being because of participation in online activities. Such experience can cause a decrease in self-worth and lead to the appearance of emotional issues. The purpose of this study was to propose an explanatory model for online vulnerability among Peruvian university students. This study follows an explanatory design with observable variables. The participants 219 intentionally chosen Peruvian university students, most of them women (62.6%), whose ages ranged between 17 and 28 years old, all of whom are studying at a private university in Metropolitan Lima. It was identified that FoMO, Facebook addiction and loneliness have direct effects on online vulnerability, while age has indirect effects on this variable (R2 = .486 Δβ = 0.01). These findings corroborate the theoretical assumptions that hold that inappropriate behaviors linked to technology respond to inadequate satisfaction of the basic psychological needs of competence, autonomy and belonging. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Do Satisfied Customers Recommend Restaurants? The Moderating Effect of Engagement on Social Networks on the Relationship Between Satisfaction and eWOM(Emerald Publishing, 2023-11-22)Academics and managers scour to understand which perceived quality factors are paramount to consumers during their restaurant experiences and how they influence their emotions, satisfaction, propensity to loyalty and electronic word-of-mouth (eWOM). However, previous studies are divergent regarding the impacts of satisfaction on eWOM. This survey aims to (a) investigate the impacts of perceived quality by restaurant consumers on positive emotions, negative emotions and satisfaction; (b) verify the impacts of satisfaction on the propensity to loyalty and eWOM; (c) test whether the consumers’ behavioural engagement in the SNS (CBE-SNS) moderates the relationship between satisfaction and eWOM. Design/methodology/approach: This survey included 416 university students in Peru who completed an electronic form about their experiences at à la carte restaurants. PLS-SEM tested the hypothetical model based on S-O-R Theory (Mehrabian and Russell, 1974). Findings: The perceived quality by consumers regarding their restaurant experiences positively impacts satisfaction and positive emotions and negatively affects negative emotions. Satisfaction strongly influences the propensity to loyalty but weakly the eWOM. The CBE-SNS moderates the intensity of the relationship between satisfaction and eWOM. Originality/value: This study is the first to concomitantly test the relationships between perceived quality, positive and negative emotions, satisfaction, the propensity to loyalty, e-WOM and CBE-SNS. Consumer engagement moderates the relationship between satisfaction and eWOM. Accordingly, to stimulate positive eWOM, restaurants must provide their customers with experiences with high perceived quality, impacting their satisfaction, emotions and propensity for loyalty, and developing strategies to increase CBE-SNS. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Cosmopolitanismo y nativismo en los medios sociales: la posibilidad de acción conectiva como sustento de la comunicación política(Universidad Andina Simón Bolívar, 2023-02-15)Este artículo explora la transformación de la política en el entorno digital, producto de la aparición de un sistema mediático distinto y competitivo con el sistema mediático masivo en el que se formó la comunicación contemporánea. Los medios sociales son fundamentalmente diferentes a los medios masivos, y su relación directa con el conflicto político contemporáneo entre cosmopolitanismo y nativismo se refleja en la diversidad, oposicionalidad y conflictividad de discursos políticos sin vocación ni posibilidad de diálogo en dichos medios sociales. La acción conectiva, entendida como la forma en la cual el conjunto de acciones individualmente motivadas confluyen en un aparente discurso colectivo que se limita al entorno digital, es el elemento común a muchas movilizaciones contemporáneas, y ha sido aprovechada hábilmente por actores políticos y sociales para el logro de sus fines. Se postula que el eje de conflicto discursivo cosmopolitanismo/nativismo es el principal motivador y potenciador de la acción conectiva. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Between Resistance and Status Quo: Cultural Dynamics of Online Climate Denial(Universidad Cientifica del Sur, 2023-07-26)Although it has become vital for the social sciences to study the phenomenon of climate skepticism (or denial), the majority of studies reviewed have overlooked its cultural dimensions. The aim of this article is to identify the climate change imaginaries that are constructed and circulated in the Watts Up With That? Facebook group, and the narratives that are used to sustain them discursively. By means of an analysis of group posts and discussions, I show that these nurture a skeptical discourse in which a few recurrent themes create a polarized moral landscape, and are discussed in an environment of self-legitimization and rejection of the official scientific discourse. As my main conclusion, I propose that climate change denial represents a defense of the status quo, and constructs an environmental imaginary which is based on the separation between human beings and nature, and on the Enlightenment narrative of infinite progress. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Viralidad, agencia y tecnoduda: discursos digitales en torno a un cuerpo festivo viralizado(Pontificia Universidad Católica del Perú, 2025-12-10)This article explores emerging social media discourses around a viral video featuring an Andean festive dancer, recorded in an ambiguous situation and widely shared online. Using a mixed methodology—combining manual coding, semantic analysis, and lexical graph visualization—we identify four discursive territories: ethical judgment, performative defense, techno-doubt, and indeterminacy. We examine how artificial intelligence is invoked by users to displace agency, deflect moral responsibility, and renegotiate blame. The study contributes to understanding public emotions, trust in algorithmic systems, and social imaginaries of artificial intelligence in festive and media contexts. It also discusses how cultural heritage becomes a site of symbolic contention when it intersects with virality, technology, and representation.3 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Stakeholders' perceptions of an ethical crisis caused by employees and its impact on corporate image and reputation(Emerald Publishing Limited, 2025-09-05)The objective of this study is to understand and analyze the consequences of an ethical crisis caused by the unethical behavior of employees at a banking company, which demonstrates a lack of commitment and poor alignment with the organization's values. The research examines the perceptions of employees, clients and non-clients regarding the media crisis and the communication response provided by the company to its stakeholders. Finally, the research offers recommendations on how to effectively manage a media crisis. Design/methodology/approach The study analyzed, through 1,182 questionnaires, the perceptions of employees, clients and non-clients regarding the ethical crisis caused by the employees of a bank in Peru regarding the pre-sale of tickets for the Peru vs. Colombia match in the Russia 2018 qualifiers. The study was complemented by in-depth interviews with two key executives of the company. Findings The results showed that stakeholders react differently to the company's response to the crisis caused by employee misconduct. The study reflected that those who felt most affected by the incidents and perceived the crisis to be more serious were employees, as opposed to clients and non-clients. In addition, the results revealed significant differences in stakeholders' perceptions of how the company handled the crisis, with non-clients being the most critical. Research limitations/implications Although the case concerned a single company in Latin America, due to the media nature of the facts, there was diverse and important information that allowed us to analyze the internal part of the company and evaluate the impact of the crisis on the company's image and reputation outside the company, specifically with customers and non-customers. Likewise, the study proposed recommendations and communication strategies to respond to a crisis. Practical implications The research offered a series of recommendations consisting of a set of strategies for companies and their leaders to deal with business crises caused by negative employee behavior. Social implications The study analyzed how an ethical crisis situation can lead to a media crisis, which can damage the brand and the company's reputation. It can also have a social impact, since the marketing strategy with good intentions on the part of the banking company became a negative action at a social level, generating disorder, disbelief and discomfort in a matter of national interest, such as the match between the Peruvian and Colombian national football teams in qualifying for the 2018 World Cup in Russia. Originality/value The research analyzed the relationship between corporate culture and the creation of commitment in employees as a key tool to prevent possible business crises due to lack of trust and integrity of employees; which can prevent a possible crisis in the image and reputation of the company.1