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    Fused identity and its relationship with ethnic and national identities in the Jewish community of Lima, Peru
    (Taylor & Francis, 2021-10-15)
    This study explores the relationship between identity fusion and the strength of ethnic and national identification in members of Lima’s Jewish community. A set of questionnaires measuring levels of ethnic identification, national identification, and identity fusion were administered to 100 members of the Jewish community in Lima. The results showed that fused members of the Jewish community identified significantly more strongly with the Jewish community and the national categories than did their non-fused peers. However, despite stronger levels of national identification, fused members of the Jewish community also expressed a significantly higher preference for maintaining social distance towards non-Jewish Peruvians than did non-fused members, but only on matters relating to the immediate family such as marriage and having children. Furthermore, results showed fused members of the Jewish community tend to extol positive attributes of the Jewish ethnic category when comparing with the Peruvian national category. Discussion is focused on how a fused identity can provide the psychological security required to express more positive relations not only with the fusion category but also with other relevant non-threatening social categories, and how identity fusion can contribute to the establishment and maintenance of social distancing from ethnic out-groups as a function of characteristic in-group preservation.
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    The influence of ethnic identity on Peruvian quinoa consumption: a top Lima and modern metropolitan Lima approach
    (BioMed Central Ltd, 2022-12-01)
    The International Year of Quinoa (IYQ) (2013) showcased quinoa to the world and generated a rapid expansion in international demand for quinoa. It also increased the level of consumption in Peru. Peruvian ethnic identity reflects the food culture of origin. This research aims to determine the relationship between ethnic identity and other Theory of Planned Behavior factors on quinoa consumption intention and frequency of consumers in Top Lima and Modern Metropolitan Lima, Peru. A survey of 381 respondents was conducted between April and September 2017, and structural equation modeling was used to analyze the data. Contrary to expectations, intention and frequency of consumption of quinoa were negatively affected by “ethnic identity” (p < 0.05). This result is related to the promotion by the IYQ and Marca Perú (brand name Peru) and the gastronomic boom.