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Item type:Publication, The AI-ization of society and cultural management through a McDonaldization lens(Transcript Verlag, 2025-09-30)This essay revisits George Ritzer's concept of the McDonaldization of society, defined by the principles of efficiency, calculability, predictability, and control, and examines its renewed relevance in the age of artificial intelligence (AI). Originally grounded in critiques of the fast-food industry and pervasive effects on society, McDonaldization has extended its reach across various sectors, including education, healthcare, consumption, religion, and sexuality. AI's rationalizing logic mirrors that of fast-food models, restructuring processes while limiting individuality and agency. As AI systems increasingly operate with autonomy, the essay raises concerns about the erosion of human oversight and the rise of decision-making processes devoid of human values. By situating AI within the McDonaldization framework, the essay provides a critical lens for assessing the social and ethical implications of automation, especially in light of its growing role in shaping institutional practices and daily life. McDonaldization thus emerges not only as a historical critique but as a vital tool for contemporary analysis. This essay emerges from a dialogue between the authors and sociologist George Ritzer on the rapid deployment of AI and its potential for AI-ization, understood here as the process by which AI transforms work practices and everyday life. We examine how this process parallels, intersects with, and in certain respects surpasses McDonaldization, with particular attention to the cultural sector. Furthermore, our argument is that AI technologies not only mirror but also actively accelerate McDonaldizing tendencies in contemporary society, especially through what Ritzer terms the irrationality of rationality; clearly observable in the creative industries, where the very concept of creativity is at stake. In the realm of algorithmically generated educational and cultural content, AI promises speed and standardization yet simultaneously risks eroding human creativity, autonomy, and ethical judgment. This discussion focuses on how AI-ization contributes to increasing homogenization, perpetuates cultural bias, and impacts the accessibility, control, and authenticity of cultural production.2 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Propuesta de creación de un Observatorio de Patrimonio Cultural Inmaterial y Museos en el Perú(Pontificia Universidad Católica del Perú, 2025-11-28)This article sets out the proposal to establish an Observatory for Intangible Cultural Heritage and Museums of Peru, conceived as a space for research, coordination, and cultural management. It also reflects on the historical processes of heritage-making and the challenge of ensuring the safeguarding of intangible cultural heritage. The Observatory seeks to integrate digital tools for inventory creation, data analysis, and innovation, with a territorial approach that positions regional museums as nodes of citizen participation and decentralization. It is envisaged as a platform capable of systematizing information, generating cultural indicators, and fostering community participation in heritage safeguarding.4