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    The impact of CEOs' personality on socio-emotional wealth and competitiveness improvement of family-owned SMEs
    (Inderscience Publishers, 2024-01-01)
    Socio-emotional wealth has been considered the most important differentiator of the family firm as a unique entity. In this study, we examine the relationships between CEO personality (emotional stability, agreeableness, conscientiousness, openness to experience, extraversion), socio-emotional wealth, and family firms’ competitiveness improvement using a sample of 352 small and medium-sized family firms from Ecuador. The data were processed in SPSS using hierarchical regressions. Results showed a positive and significant relationship between the CEO’s extraversion, agreeableness, and openness to experience with both socio-emotional wealth and family firms’ competitiveness improvement. However, in the case of emotional stability and conscientiousness, the results were not statistically significant regarding socioemotional wealth and competitiveness improvement. Our research contributes to the current literature by highlighting how each dimension of a CEO’s personality either enhances or inhibits the competitiveness improvement of family-owned SMEs.
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    The Xenocentric Mindset: Cultural and Personality Drivers Behind Consumer Preferences
    (Wiley, 2026-03-01)
    This study examines the psychological and cultural dimensions that influence consumer xenocentrism in Brazil and Iran, focusing on horizontal–vertical individualism–collectivism and the “Big Five” personality traits—extraversion, agreeableness, conscientiousness, neuroticism, and intellect/imagination. Findings from online surveys conducted with 327 Brazilians in March and April, 2024, and with 301 Iranians in May and June, 2024, revealed that vertical individualism exerts a stronger influence on xenocentric attitudes than other personality traits. Consumers with an individualistic orientation are more predisposed to xenocentric behavior, influenced by their acceptance of hierarchical structures, adherence to societal norms, and aspirations for status and autonomy. Moreover, extraversion in Brazil and agreeableness in Iran were found to moderate the relationship between these cultural orientations and xenocentrism. By integrating psychological traits with cultural frameworks, this research advances our understanding of consumer xenocentrism across diverse cultural contexts. The results highlight the interplay of cultural and psychological influences in shaping consumer attitudes and behaviors in a globalized marketplace, offering valuable insights for marketers and policymakers.
    Scopus© Citations 1  2