3. Producción
Browse
5 results
Search Results
- Some of the metrics are blocked by yourconsent settings
Item type:Publication, Media and audiences in WhatsApp: Interactions, local issues, and agenda correlation in an experimental broadcasting-reception group(University of Medellin, 2024-07-01)Since its inception, WhatsApp has expanded the possibilities for media institutions to connect with audiences. A review of the literature reveals that international experiences primarily utilize it as a tool for distributing information ("broadcasting" functionality) and, to a lesser extent, as a channel for continuous feedback with audiences ("reception-broadcasting" functionality). This study mainly intended to characterize the dynamics of an experimental reception-broadcasting group created by a Cuban radio program to interact with its audience on local issues. This experience can not only shed light on how to reduce dissonance between media and their audiences in Cuba, but it also can be beneficial for any media outlet seeking greater audience participation and engagement. The study focused on the dynamics of the interactions and the relationship between the emerging thematic agendas in the group. To do this, theoretical production on interactions on the WhatsApp platform and the Agenda Setting Theory were used. The methodological design was quantitative. Content analysis was applied to 100% of the messages that appeared in the group, and a self-selected and self-administered online survey was conducted, to which a probabilistic sample of the members responded (34 out of 60 participants). The results showed high interaction between the media and citizens, as well as between citizens themselves, which fostered a significant correlation between the agenda proposed by the media and the topics of interest to the audiences. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, FoMO, Facebook Addiction and Loneliness as Determinants of Online Vulnerability Among Peruvian University Students(Facultat de Psicologia, Ciencies de l'Educacio i de l'Esport Blanquerna, 2023-01-01)Online vulnerability is defined as the potential exposure to experiences that harm one’s psychological and physical well-being because of participation in online activities. Such experience can cause a decrease in self-worth and lead to the appearance of emotional issues. The purpose of this study was to propose an explanatory model for online vulnerability among Peruvian university students. This study follows an explanatory design with observable variables. The participants 219 intentionally chosen Peruvian university students, most of them women (62.6%), whose ages ranged between 17 and 28 years old, all of whom are studying at a private university in Metropolitan Lima. It was identified that FoMO, Facebook addiction and loneliness have direct effects on online vulnerability, while age has indirect effects on this variable (R2 = .486 Δβ = 0.01). These findings corroborate the theoretical assumptions that hold that inappropriate behaviors linked to technology respond to inadequate satisfaction of the basic psychological needs of competence, autonomy and belonging. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Cosmopolitanismo y nativismo en los medios sociales: la posibilidad de acción conectiva como sustento de la comunicación política(Universidad Andina Simón Bolívar, 2023-02-15)Este artículo explora la transformación de la política en el entorno digital, producto de la aparición de un sistema mediático distinto y competitivo con el sistema mediático masivo en el que se formó la comunicación contemporánea. Los medios sociales son fundamentalmente diferentes a los medios masivos, y su relación directa con el conflicto político contemporáneo entre cosmopolitanismo y nativismo se refleja en la diversidad, oposicionalidad y conflictividad de discursos políticos sin vocación ni posibilidad de diálogo en dichos medios sociales. La acción conectiva, entendida como la forma en la cual el conjunto de acciones individualmente motivadas confluyen en un aparente discurso colectivo que se limita al entorno digital, es el elemento común a muchas movilizaciones contemporáneas, y ha sido aprovechada hábilmente por actores políticos y sociales para el logro de sus fines. Se postula que el eje de conflicto discursivo cosmopolitanismo/nativismo es el principal motivador y potenciador de la acción conectiva. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Between Resistance and Status Quo: Cultural Dynamics of Online Climate Denial(Universidad Cientifica del Sur, 2023-07-26)Although it has become vital for the social sciences to study the phenomenon of climate skepticism (or denial), the majority of studies reviewed have overlooked its cultural dimensions. The aim of this article is to identify the climate change imaginaries that are constructed and circulated in the Watts Up With That? Facebook group, and the narratives that are used to sustain them discursively. By means of an analysis of group posts and discussions, I show that these nurture a skeptical discourse in which a few recurrent themes create a polarized moral landscape, and are discussed in an environment of self-legitimization and rejection of the official scientific discourse. As my main conclusion, I propose that climate change denial represents a defense of the status quo, and constructs an environmental imaginary which is based on the separation between human beings and nature, and on the Enlightenment narrative of infinite progress. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Viralidad, agencia y tecnoduda: discursos digitales en torno a un cuerpo festivo viralizado(Pontificia Universidad Católica del Perú, 2025-12-10)This article explores emerging social media discourses around a viral video featuring an Andean festive dancer, recorded in an ambiguous situation and widely shared online. Using a mixed methodology—combining manual coding, semantic analysis, and lexical graph visualization—we identify four discursive territories: ethical judgment, performative defense, techno-doubt, and indeterminacy. We examine how artificial intelligence is invoked by users to displace agency, deflect moral responsibility, and renegotiate blame. The study contributes to understanding public emotions, trust in algorithmic systems, and social imaginaries of artificial intelligence in festive and media contexts. It also discusses how cultural heritage becomes a site of symbolic contention when it intersects with virality, technology, and representation.3