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    Factors influencing customers’ purchasing behavior and satisfaction in Pizza Hut
    (2021-06-21)
    Fast food restaurants are prominent in many countries and they emphasize factors that can influence their customers’ purchasing behavior and boost their satisfaction of dining in and ordering online from their restaurants. The of this study is to identify the factors that are influencing customers’ purchasing behavior and satisfaction in Pizza Hut to provide useful advice to the business to assist the management in planning their strategies. The research was conducted through primary data sources such as surveys and secondary data sources such as website research. The participants in the survey totaled 106 Pizza Hut customers from Malaysia and Indonesia. The results of this study were Pizza Hut customers’ behavior is influenced by cultural factors, environmental and family factors, promotional and marketing factors, promotional price factors, and lifestyle factors while customers’ satisfaction is influenced by the variety of menu options, availability of payment methods, ease of navigation on the website, the service quality and other factors. They are helpful for the company to implement strategies to grasp customers’ attention and improve its performance.
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    A bibliometric analysis of research on forest policy in Mexico
    (Commonwealth Forestry Association, 2026-05-20)
    Sustainable forest management in Mexico is essential to maintaining the ecosystem services that support both biodiversity and human activities. The objective of this study was to identify the scientific perspective of forest policy in Mexico through a bibliometric analysis based on a literature review technique using quantitative methods. Scientific, academic and technical products indexed in Scopus and Web of Science were analyzed and supplemented with open access data from Google Scholar. The combined use of the three sources provided a broad view of scientific production. A total of 89 documents were found; manuscripts unrelated to the research and duplicates were excluded, resulting in a total of 49 documents for the study. A total of 540 authors contributed, with six documents by a single author. Global scientific output is concentrated in Mexico, United States, Norway and France. Bibliometric analysis concluded that thematic trends show that community forestry, governance, and payments for environmental services dominate the field, with critical debates on policy design and implementation.
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