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Item type:Publication, Negative consumer–brand relationships in services: Does gender matter?(Emerald Publishing, 2024-10-28)Studies on the negative aspects of consumer–brand relationships have received increasing attention in academia, but most research on this phenomenon is not focused on services. On the other hand, the literature consistently demonstrates evidence that gender affects consumer behavior. In this context, this study aims to unprecedentedly identify the antecedents of brand hate and the effects of consumer gender across different service sectors. Design/methodology/approach: This research compares the results of two studies with service companies. The first was accomplished with 307 consumers of mobile phone operators, and the second study was performed on 450 higher education students. The data were analyzed using structural equation modeling. Findings: In both studies, females showed greater importance for ideological incompatibility than males. This suggests that females are more sensitive to moral issues and ethical behavior than males. As for males, negative experience is the most relevant antecedent of brand hate in both samples. However, when age is checked, the results indicate that younger males develop more brand hate than older males. This does not happen with females. Originality/value: This study demonstrates gender differences and compares two samples applied in different service sectors: low-technological and high-touch consumer interactions. The results show that the antecedents of brand hate for males and females in the service sector differ. This study also points out that older males present a different behavior when compared to younger males, which does not happen with females. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Toolbox for Activist Ecological Masculinities(European Organization for Nuclear Research, 2025-11-25)The text aims to raise awareness and educate men and groups about the relationship between masculinities and the ecological crisis, promoting new ways of being a man that move away from domination and extractivism, and embrace values of care, reciprocity, and climate justice. It also intends to serve as educational material for workshops, community processes, public policy, and socio-environmental activism.3 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Impacto de los factores asociados al rendimiento académico en estudiantes de formación continua en el Perú(2025-05-14)Objective. Analyse the impact of teaching modality, age and gender on the academic achievement of continuing education students in the Peruvian context. Methodology. The research is descriptive with a quantitative approach. Data from 436 students of a diploma course taught in face-to-face (2018-2019) and online (2020-2022) modalities were analysed. Statistical tests such as analysis of variance (ANOVA), Student's t and Cohen's d were used to assess the impact of independent variables on academic achievement. Results. ANOVA showed a significant impact of teaching mode (η²p = 0.128) and a small impact of age (η²p = 0.017), but not of gender. The t-tests showed a higher average performance in the virtual mode compared to the face-to-face mode, with a moderate effect size (d = 0.77). In terms of age, no significant differences were found within each modality, although the younger group performed better in the online modality. Discussion and conclusions. The online modality can offer advantages for continuing education in the context of this research, possibly because of its flexibility and adaptation to the profile of adult learners. It is also suggested to take into account the influence of these factors in the adoption of pedagogical strategies for the planning of continuing education activities, as well as to promote a competent, equitable and quality educational environment considering its constant improvement and evaluation.2