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Item type:Publication, Factors influencing customers’ purchasing behavior and satisfaction in Pizza Hut(2021-06-21)Fast food restaurants are prominent in many countries and they emphasize factors that can influence their customers’ purchasing behavior and boost their satisfaction of dining in and ordering online from their restaurants. The of this study is to identify the factors that are influencing customers’ purchasing behavior and satisfaction in Pizza Hut to provide useful advice to the business to assist the management in planning their strategies. The research was conducted through primary data sources such as surveys and secondary data sources such as website research. The participants in the survey totaled 106 Pizza Hut customers from Malaysia and Indonesia. The results of this study were Pizza Hut customers’ behavior is influenced by cultural factors, environmental and family factors, promotional and marketing factors, promotional price factors, and lifestyle factors while customers’ satisfaction is influenced by the variety of menu options, availability of payment methods, ease of navigation on the website, the service quality and other factors. They are helpful for the company to implement strategies to grasp customers’ attention and improve its performance. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Gig economy: Is it a poisonous apple? An empirical study of Uber drivers(Springer Nature, 2022-01-01)The development of digital peer-to-peer platforms and applications, known as the gig economy, is radically transforming the world we live in. Previous literature has focused on the bright side of the gig economy (e.g. factors leading to its adoption). However, little is known about the dark side of the gig economy. In this chapter, we develop a research framework exploring the effects of detrimental factors (i.e. customer aggression, disproportionate customer expectations, and ambiguous customer expectations) on emotional exhaustion and, in turn, on job satisfaction and life satisfaction using the example of Uber. The results have useful implications for researchers and practitioners. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Dimensions of service quality in Peruvian e-commerce and its relationship with customer satisfaction(Inderscience Publishers, 2024-01-01)This research document examines the effects of e-commerce service quality dimensions on customer satisfaction in department stores in Peru. The study utilises data from adults who made online purchases in two large department stores in the country during the period of August to October 2020, gathered through surveys. By employing an E-S-QUAL and E-RecS-QUAL model, it was discovered that the dimensions of efficiency, compliance, contact, and responsiveness significantly impact consumer satisfaction. This suggests potential areas for enhancing business performance and fostering growth within the expanding realm of e-commerce worldwide. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Understanding online repurchase intention among young Colombian consumers: A relationship-based approach(Elsevier BV, 2025-12-01)E-commerce has rapidly evolved into a dominant force in Latin American markets, reshaping how young consumers engage with digital platforms. Despite this growth, empirical models explaining repurchase intention remain limited and theoretically fragmented. This study addresses this gap by applying the Theory of Planned Behavior (TPB) to examine how customer experience, satisfaction, trust, and word of mouth (WOM) influence online repurchase intention among Colombian university students—a digitally mature yet understudied segment. Using a cross-sectional survey of 283 participants and covariance-based structural equation modeling (CB-SEM), the study tests a relational model comprising eight hypotheses. Findings confirm that satisfaction is the strongest predictor of repurchase intention and acts as a key mediator between experience, trust, and WOM. Additionally, customer experience directly shapes satisfaction and WOM, and WOM enhances trust. However, trust does not directly influence repurchase intention. The study advances theoretical understanding by refining TPB in a digital Latin American context and offers actionable insights for e-retailers aiming to strengthen loyalty through experiential and socially reinforced strategies.4