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    Factors influencing customers’ purchasing behavior and satisfaction in Pizza Hut
    (2021-06-21)
    Fast food restaurants are prominent in many countries and they emphasize factors that can influence their customers’ purchasing behavior and boost their satisfaction of dining in and ordering online from their restaurants. The of this study is to identify the factors that are influencing customers’ purchasing behavior and satisfaction in Pizza Hut to provide useful advice to the business to assist the management in planning their strategies. The research was conducted through primary data sources such as surveys and secondary data sources such as website research. The participants in the survey totaled 106 Pizza Hut customers from Malaysia and Indonesia. The results of this study were Pizza Hut customers’ behavior is influenced by cultural factors, environmental and family factors, promotional and marketing factors, promotional price factors, and lifestyle factors while customers’ satisfaction is influenced by the variety of menu options, availability of payment methods, ease of navigation on the website, the service quality and other factors. They are helpful for the company to implement strategies to grasp customers’ attention and improve its performance.
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    Propuesta de drawback diferenciado en el Perú
    (2023-01-01)
    Currently there is a tax benefit of a customs nature to encourage the export of national or nationalized products, which meet three substantial requirements: a) the import of inputs and the payment of 100% of customs duties, b) the incorporation of said inputs to the productive process carried out directly or indirectly by the beneficiary and c) the export of said goods, consigning code 13 in box 7.28 of the DAM; that is to say, the manifestation of will of the beneficiary to take advantage of said regime. However, said benefit is granted with the same flat return rate to all companies, without taking into account criteria such as: a) size of the companies, b) experience in the market and c) needs for tax incentives. For this reason, in this article a differentiated Drawback proposal is analyzed, establishing a higher return rate for micro and small companies, and a lower return rate for large companies, in strict application of the principle of vertical equality in tax matters, but in the opposite direction, greater benefits should be applied to taxpayers with less economic capacity and less benefits to taxpayers with greater economic capacity. Based on said proposal, it will be possible to grant greater tax incentives to micro and small exporters, with the purpose that said income, unaffected by income tax, be used to improve their competitive capacity in international markets and thus increase the export capacity of micro and small companies.
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    A bibliometric analysis of research on forest policy in Mexico
    (Commonwealth Forestry Association, 2026-05-20)
    Sustainable forest management in Mexico is essential to maintaining the ecosystem services that support both biodiversity and human activities. The objective of this study was to identify the scientific perspective of forest policy in Mexico through a bibliometric analysis based on a literature review technique using quantitative methods. Scientific, academic and technical products indexed in Scopus and Web of Science were analyzed and supplemented with open access data from Google Scholar. The combined use of the three sources provided a broad view of scientific production. A total of 89 documents were found; manuscripts unrelated to the research and duplicates were excluded, resulting in a total of 49 documents for the study. A total of 540 authors contributed, with six documents by a single author. Global scientific output is concentrated in Mexico, United States, Norway and France. Bibliometric analysis concluded that thematic trends show that community forestry, governance, and payments for environmental services dominate the field, with critical debates on policy design and implementation.
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