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Item type:Publication, Social Distance, Ethics, and Engagement with Social Networks: How Do They Interact?(Taylor & Francis, 2023-12-17)Social distance often motivates consumers to increase their interactions through social networking sites. This study identifies antecedents of consumer brand usage and brand connection of SNSs, under the influence of consumer perceived ethics (CPE), during the COVID pandemic and afterward (N = 308). The proposed model was tested using partial least squares-structural equation modeling with AMOS 23. In both periods, this study shows CPE consistently affects consumer engagement and involvement. The results demonstrate that in social isolation, affective engagement has higher relevance to driving Self-Brand Connection (SBC) among consumers and SNSs. On the other hand, CPE was demonstrated to provide consistent and significant effects in both periods, showing its stable capacity to impact brand involvement, engagement, use, and self-connection. In the context of the pandemic, this study demonstrates the consistent effects of CPE and other impacts of Consumer Brand Engagement (CBE) on brand usage and self-connection of SNSs. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, ¿Por qué existen empresas y no solo mercados? Repensando a Ronald Coase en un mundo que se virtualiza(Pontificia Universidad Católica del Perú, 2023-11-22)Why do companies exist? That is the question that should alarm an economist since it calls into question the coherence of the neoclassical model: companies coordinate and organize the factors of production in a centralized way, just like the market, which by default would always do it better. Ronald Coase has been the standard to respond: the balance between transaction costs and organizational costs within the company determine whether you alternatively use the company or the market to coordinate economic resources. They are perfect substitutes. However, is that argument always valid and is it particularly valid in an increasingly digitalized economy? This is the question that will guide this essay; Therefore, we will review why or purpose of the company, the alternative explanations for its existence, the different mutations that companies have adopted since the period of flexibility in the 80s and the technological changes associated with the digitalization of society. With this overview, it is possible for us to relativize Coase’s proposal and suggest criteria used in disciplines that are related to understand the company.