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Item type:Publication, Perceived value as a mediating variable in the theory of planned behavior: Application to the intention of completing a Master of Business Administration(EconJournals, 2020-07-10)The objective of this research is to evaluate the intention to carry out an MBA in the Ecuadorian context through the model proposed by Azjen (1991); including the perceived value; as a mediating variable among the constructs (attitude, subjective norms and perceived behavioral control) and intention. The research was framed in a quantitative perspective, with a cross section. The estimation of the model was made, through the multivariate statistical technique of structural equations, in order to evaluate the relationships between constructs. The analyzed population were undergraduate students from all the Universities of Ecuador, of which a sample of 756 students was surveyed. It was evident that all the hypothetical relationships established in the proposed model are significant with respect to the intention to carry out an MBA. The perceived value for completing an MBA influences the intention to complete an MBA by 0.894. Likewise, the perceived value was evaluated as a mediating variable, concluding in accordance with what was proposed by Ato and Vallejo (2011), which meets the different processes for verification. Finally, the correlations between attitude, subjective norms and control perception were reported to be significant. In addition, the R2 of the dependent variables was determined, hence, the intention to carry out an MBA reported 79.9%; Similarly, the perceived value was determined, obtaining 65.5%.Keywords: Theory of Planned Behavior (TCP); Perceived value; MBA graduate studies; Structural equations.JEL Classifications: M14, M20, M30DOI: 10.32479/irmm.9866 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, The Intention of Indebtedness with a Credit Card, an Application of the Theory of Planned Behaviour(Mediterranean Center of Social and Educational Research, 2020-03-10)The goal of this research is to study the factors that determine the intention of unsecured personal debt with credit cards using the Ajzen Planned Behavior Theory model (1991). Using the data of 450 Ecuadorian professionals and a model of structural equations estimated by partial least squares, the attitudes, subjective norms and perceived control that guide people towards the intention of this debt were identified. The importance of this study is its contribution to understanding the factors that determine the intention of personal indebtedness in emerging economies, expanding the study population to the professional sector. The transversal study has a quantitative design and its purpose is explanatory correlative. The hypothesis evidence and the results show that the Ajzen Planned Behavior Theory model (1991) is a predictive model of the intention to borrow by credit card in Ecuadorian professionals. The proposed model contributes with new individual and contextual factors that demonstrate the particular importance of knowledge of credit cards (CONTC), lifestyle (ESTV) and past behaviour (CPAS) in predicting the intention of debt (INTEND). Furthermore, due to the cultural characteristics of each region of Ecuador, the results are compared between the cities: Guayaquil (Costa) and Quito (Sierra).