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Item type:Publication, A Bayesian resampling approach to estimate the difference in effect sizes in consumer social responses to CSR initiatives versus corporate abilities(John Wiley and Sons Ltd, 2021-11-01)We expand previous analyses and advance our understanding of the difference in the impact on consumer purchasing behaviour between pursuing corporate social responsibility (CSR) initiatives and improving corporate abilities. To this aim, a Bayesian bootstrapping simulation is applied to selected consumer samples for 123 homogeneous choice‐based conjoint studies. We develop a simulation‐based approach to estimate the empirical distributions of effect sizes under two Bayesian bootstrap resampling schemes. This approach permits us to evaluate the results for two predefined classifications: Foote‐Cone‐Belding (FCB) and gender. The results indicate that females exhibit higher concern for CSR initiatives. Furthermore, we found that managers can exploit the classification of their product in the FCB grid and obtain more efficient consumer responses by implementing strategies focused on certain attributes. This is the first application of the FCB grid to identify differences in consumer responses across different products with different levels of rational consideration and involvement.1 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Business school model of social responsibility and sustainability and its impact on small- and mid-sized enterprises(Emerald Publishing Limited, 2022-03-28)Purpose This study aims to define a business school model of social responsibility (SR) and sustainability and describe how the implementation of this model impacts on small- and mid-sized enterprises (SME) and stakeholders in the chain. Design/methodology/approach The model was built based on a conceptual analysis about the literary and documentary review in recognized databases of scientific publications and models of SR, accreditations and impact and quality report systems of business schools. The implementation of the model was based on a project that involved Peruvian SME. Data were collected through surveys administered to the study population. The results were confirmed through in-depth interviews. Analytical-synthetic, inductive-deductive-analytical methods were used to present the SR model. Findings This model focused on the Sustainable Development Goals (SDGs), partnerships and solved relevant social and economic problems. It also allowed the growth of the micro entrepreneur, the family, the company, the society and other stakeholders in the chain. Research limitations/implications The model was validated in one business school but generated more results than the expected. It is recommended to replicate it in other organizations. It has been developed in pandemic and post-pandemic situations. Practical implications The model was based on many impact models that considered the SDGs and relevant alliance generation that involved stakeholders in the chain. It also contributed to the development of entrepreneurs and the society. Social implications The model benefited people, society and companies. The program aimed to train and formalize entrepreneurs and generate social and economic development. Originality/value This study allowed moving from theory to practice in topics of SR and sustainability. The main original aspect is that the model was based on the Unión de Responsabilidad Social Universitaria Latino Americana model; the Business Graduates Association, European Quality Improvement System, Business school Impact System, Global Reporting Initiative standards, the Responsible Business Conduct and the SDGs.