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Item type:Publication, Effect of social identity on the generation of electronic word-of-mouth (eWOM) on Facebook(Cogent OA, 2020-01-01)This study examines how social identity affects the generation of electronic word-of-mouth (eWOM). We develop a structural equation model (SEM) comprising self-enhancement, social capital, and social presence as explanatory variables of social identity. We propose that, through these variables, the social identity construct has a positive relation with eWOM and its generation on social media. We analyze this effect by empirically estimating the model using data obtained from Ecuadorian university students and test the relation between social identity and the generation of purchase experience comments on social media. We analyze the effect of each variable on the generation of purchase experience comments on Facebook. Our results confirm the influence of social identity on the generation of eWOM, showing that social capital is an important variable in this process. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Ethics position and leadership style in a mayor's office(Universidad San Buenaventura, 2021-10-27)Recent cases of unethical behavior in organizations indicate the need to carry out empirical research about it. Determine the existence of a relationship between ethics and leadership, demanded by society and prescribed by various academic theories. Method: For this reason, through the conduction of non-experimental, cross-sectional, quantitative research, it is sought to make a process of falsification of the theoretical proposals in the context of a municipal mayoralty. In the development of the research, the responses of 219 leaders were satisfactorily received, answering questions from two psychometric instruments of wide recognition and academic validity, the Ethics Position Questionnaire and the Multifactor Leadership Questionnaire. They were carried out both through an exploratory data analysis and a confirmatory factor analysis, and a model of structural equations that tested the existence of a relation between the ethical position and the styles of leadership. Results: It was also possible to identify the influence exerted by the different ethical positions in each one of the styles of leadership in a local public administration. Conclusions: These findings facilitate the identification of ethical leadership models in local public organizations and contribute towards the empirical demonstration of the current discussion on the relationship between ethics and leadership in organizations. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, A Bayesian resampling approach to estimate the difference in effect sizes in consumer social responses to CSR initiatives versus corporate abilities(John Wiley and Sons Ltd, 2021-11-01)We expand previous analyses and advance our understanding of the difference in the impact on consumer purchasing behaviour between pursuing corporate social responsibility (CSR) initiatives and improving corporate abilities. To this aim, a Bayesian bootstrapping simulation is applied to selected consumer samples for 123 homogeneous choice‐based conjoint studies. We develop a simulation‐based approach to estimate the empirical distributions of effect sizes under two Bayesian bootstrap resampling schemes. This approach permits us to evaluate the results for two predefined classifications: Foote‐Cone‐Belding (FCB) and gender. The results indicate that females exhibit higher concern for CSR initiatives. Furthermore, we found that managers can exploit the classification of their product in the FCB grid and obtain more efficient consumer responses by implementing strategies focused on certain attributes. This is the first application of the FCB grid to identify differences in consumer responses across different products with different levels of rational consideration and involvement.1 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Business school model of social responsibility and sustainability and its impact on small- and mid-sized enterprises(Emerald Publishing Limited, 2022-03-28)Purpose This study aims to define a business school model of social responsibility (SR) and sustainability and describe how the implementation of this model impacts on small- and mid-sized enterprises (SME) and stakeholders in the chain. Design/methodology/approach The model was built based on a conceptual analysis about the literary and documentary review in recognized databases of scientific publications and models of SR, accreditations and impact and quality report systems of business schools. The implementation of the model was based on a project that involved Peruvian SME. Data were collected through surveys administered to the study population. The results were confirmed through in-depth interviews. Analytical-synthetic, inductive-deductive-analytical methods were used to present the SR model. Findings This model focused on the Sustainable Development Goals (SDGs), partnerships and solved relevant social and economic problems. It also allowed the growth of the micro entrepreneur, the family, the company, the society and other stakeholders in the chain. Research limitations/implications The model was validated in one business school but generated more results than the expected. It is recommended to replicate it in other organizations. It has been developed in pandemic and post-pandemic situations. Practical implications The model was based on many impact models that considered the SDGs and relevant alliance generation that involved stakeholders in the chain. It also contributed to the development of entrepreneurs and the society. Social implications The model benefited people, society and companies. The program aimed to train and formalize entrepreneurs and generate social and economic development. Originality/value This study allowed moving from theory to practice in topics of SR and sustainability. The main original aspect is that the model was based on the Unión de Responsabilidad Social Universitaria Latino Americana model; the Business Graduates Association, European Quality Improvement System, Business school Impact System, Global Reporting Initiative standards, the Responsible Business Conduct and the SDGs. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Effects of channel integration on the omnichannel customer experience(Cogent OA, 2024-01-01)This paper seeks to fill existing knowledge gaps regarding the relationship between channel integration and the omnichannel customer experience using a multidimensional approach to both constructs. The study was performed among 516 retail buyers in Peru who use an omnichannel strategy. The results show that the integration of pricing and product, transaction information, and order fulfilment significantly impact the affective and cognitive experience of the omnichannel customer. Furthermore, the integration of promotion affects the relational and sensorial customer experience. Retail spaces are thus important for ensuring the consistency of promotions and advertising, not only for rational messages but for visual impressions and sensorial messages in general. The integration of the service impacts physical, relational, and affective customer experience, while the integration of access to information shows an effect on the physical and sensorial customer experience. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Measuring Regional Competitiveness(Sage Publications India Pvt. Ltd, 2023-01-01)The objective of this article is to propose a new methodological approach to determine the level of competitiveness of subnational territories (regions). To this end, the relationship between regions’ economic performance and the determinant of regional competitiveness is studied. The regions’ level of competitiveness can be considered an unobserved effect and, to determine it, a model is proposed that takes into account unobserved heterogeneity, which is postulated to be a simplification of regional competitiveness within a country, that is, the element that can explain the differences in the region’s economic performance. An econometric panel data model with fixed effects using the dummy variables technique is proposed. The dependent variable represents a model region and is constructed by averaging all of the regions’ GDPs in real terms, as an approximation of a model region. For the independent variables, five dimensions are proposed to explain regional competitiveness. The data used are based on 91 variables for each one of the 25 regions of Peru from 2012 to 2018. The main finding is proof that the model is significant and correlates with the theoretical model. In this sense, the proposed model adequately explains the economic performance of the model region, and the estimations for each of the regions of Peru are relevant when it comes to measuring the differences between them in order to have a new way to measure regional competitiveness. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, When age really matters: digital entrepreneurship of seniors in Latin American contexts(Emerald Publishing Limited, 2025-11-20)This paper aims to explore the extent to which senior entrepreneurs in the Peruvian context are ready to exercise their business activities digitally and the reasons behind that. Design/methodology/approach The empirical data is collected through semi-structured interviews with a sample of 36 senior entrepreneurs working in Peru. Thematic analysis was subsequently used to determine the main ideas in the interview transcripts. Findings The authors have identified the following three categories of barriers: age-related barriers (using social media only for correspondence, desire to socialize and work outside home, lack of government support), contextual barriers (difficulty deciding what to sell digitally, difficulty finding digital clients, lack of resources to compete with giant online stores) and technology-related barriers (lack of knowledge about artificial intelligence, lack of patience to learn about new technologies, the belief that digital business must be promoted by influencers). The authors consider these barriers as explaining why senior entrepreneurs are not ready to exercise their business activities digitally. Originality/value This paper contributes by filling a gap in the literature on both digital and senior entrepreneurship about which empirical studies, particularly in the context of Latin America, have been limited so far. Objetivo Los autores del presente artículo buscan explorar hasta qué punto los emprendedores seniors en el contexto peruano están preparados para llevar a cabo sus actividades empresariales de forma digital y las razones que subyacen a esta disposición. Metodología Los datos empíricos fueron recopilados a través de entrevistas semiestructuradas con una muestra de 36 emprendedores seniors que trabajan en Perú. Posteriormente, se utilizó un análisis temático para determinar las ideas principales en las transcripciones de las entrevistas. Resultados Los autores han identificado tres categorías de barreras: barreras relacionadas con la edad (uso de las redes sociales solo para correspondencia, deseo de socializar y trabajar fuera del hogar, falta de apoyo gubernamental), barreras contextuales (dificultad para decidir qué vender digitalmente, dificultad para encontrar clientes digitales, falta de recursos para competir con las grandes tiendas en línea) y barreras relacionadas con la tecnología (falta de conocimiento sobre inteligencia artificial, falta de paciencia para aprender sobre nuevas tecnologías, creencia de que el negocio digital debe ser promovido por influencers). Los autores consideran que estas barreras explican por qué los emprendedores seniors no están preparados para ejercer sus actividades empresariales de manera digital. Originalidad/valor Este artículo contribuye al llenar un vacío en la literatura sobre emprendimiento digital y emprendimiento senior, sobre los cuales los estudios empíricos, particularmente en el contexto de América Latina, han sido limitados hasta el momento. Objetivo Os autores do presente artigo buscam explorar até que ponto os empreendedores seniores no contexto peruano estão preparados para exercer suas atividades empresariais digitalmente e as razões que fundamentam essa disposição. Metodologia Os dados empíricos foram coletados por meio de entrevistas semiestruturadas com uma amostra de 36 empreendedores seniores atuando no Peru. Posteriormente, foi utilizado a análise temática para determinar as principais ideias nas transcrições das entrevistas. Resultados Os autores identificaram as seguintes três categorias de barreiras: barreiras relacionadas à idade (uso das redes sociais apenas para correspondência, desejo de socializar e trabalhar fora de casa, falta de apoio governamental), barreiras contextuais (dificuldade em decidir o que vender digitalmente, dificuldade em encontrar clientes digitais, falta de recursos para competir com grandes lojas online) e barreiras relacionadas à tecnologia (falta de conhecimento sobre inteligência artificial, falta de paciência para aprender novas tecnologias, a crença de que os negócios digitais devem ser promovidos por influenciadores). Os autores consideram que essas barreiras explicam por que os empreendedores seniores não estão preparados para exercer suas atividades empresariais digitalmente. Originalidade/valor Este artigo contribui ao preencher uma lacuna na literatura sobre empreendedorismo digital e empreendedorismo sênior, sobre os quais os estudos empíricos, particularmente no contexto da América Latina, têm sido limitados até o momento.3 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Does socio-emotional selectivity really matter? Self-employment of seniors in Peru(Emerald Publishing Limited, 2025-11-28)This study aims to identify the main motives for senior individuals in the Peruvian context to actively engage in entrepreneurial activities. The second of this study is to identify the main challenges those senior entrepreneurs face. Design/methodology/approach The empirical data is collected through an ethnographic study followed by semi-structured interviews with a sample of 32 senior entrepreneurs working in Peru. The team members used the Gioia mechanism to analyze their data. Findings The authors identified the following factors as the main motives for seniors to actively engage in entrepreneurial activities in Peru: socio-economic factors (finding a source of income, creating jobs for their children and continuing to financially support their families), personal factors (considerable level of wisdom, leaving a good legacy and having the entrepreneurial requirements) and retirement-related factors (available time, the longevity of Peruvians and guaranteed familial support). Moreover, the authors perceived the uncertainty of the work environment and technological illiteracy as the two main challenges senior entrepreneurs face in Peru. Originality/value This paper comes to be the first, to the best of the authors' knowledge, in addressing self-employment of seniors in the context of Latin America. Hence, it yields further research opportunities for interested scholars.2