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Item type:Publication, Engineering-Based Educational Model to Promote Equality of Rights, Opportunities, and Spaces for Adolescents from Within the School(Latin American and Caribbean Consortium of Engineering Institutions, 2025-01-01)Education and innovation are key drivers of development, requiring a systematic and iterative approach to solving problems and creating functional products or solutions. This process combines scientific, technical, and creative knowledge to transform needs into concrete solutions. Such an approach is applied at Santa Magdalena Sofía Educational Institution, where the reality reflects poverty, family unemployment, violence, and other social factors. This context raises the question: How does the application of the engineering-based model develop the competency to manage economic and social entrepreneurship projects? The proposal seeks to promote equality of rights, opportunities, and spaces for female students within the school. The objective of this research was to implement an intervention plan using a quasi-experimental design with fourth-grade secondary students from sections L, M, and N, specializing in administrative management. The students developed a business idea through an engineering-based process that included market analysis, production planning, financial evaluation, formalization, human resource management, and marketing strategies—integrating the Happiness Management Model. In doing so, the initiative promotes equality of rights, opportunities, and spaces for female students by enabling them to generate employment or self-employment, access sources of wealth, and meet their basic needs. The model significantly improved the students’ entrepreneurial competencies and contributed to narrowing the gap in Sustainable Development Goals 2 (Zero Hunger), 4 (Quality Education), and 8 (Decent Work and Economic Growth).3 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Absence of an Engineering-Based Approach in the Construction of Discriminatory Stereotypes Toward Women of Color: A Case Study on the Drimer Mattress Commercial(Lectito Journals, 2025-11-28)Advertising has become a clear example of influence on the public imagination, as it shapes, arranges, and generates trends around specific contexts, topics, people, races, ideologies, and more. In 2018, the Drimer mattress commercial by Saga Falabella sparked significant controversy due to its racially stereotyped content and its impact on public perception, as well as the ethical concerns surrounding its production and dissemination. The central research question driving this study is: What are the ethical implications of the absence of an engineering-based approach in the construction of discriminatory stereotypes toward racialized women in advertising content, specifically in the case of the Drimer mattress commercial by Saga Falabella released in 2018?. The purposes of this research are, first, to analyze how the representation of stereotypes can negatively influence public perception and perpetuate discrimination in the absence of an engineering-based approach. Second, to discuss the ethical responsibility of companies to avoid harmful advertising practices and to promote inclusive and respectful representation. The methodology is qualitative, phenomenological in nature, with a socio-critical analysis; it is also emancipatory and propositional. The conclusion drawn from the ethical analysis of the Drimer mattress commercial, along with the review of academic studies on the representation of racial and discriminatory stereotypes in advertising, emphasizes the urgent need to address and correct these practices. It is essential that companies commit to the continuous training of their creative teams in matters of inclusion and diversity. Ethical responsibility in advertising is both an obligation and a strategic opportunity.3