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Author: search.filters.author.Cordova, MiguelHas files: No

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    Managing Visiting Scholars’ Program during the COVID-19 Pandemic
    (Emerald, 2020-01-01)
    International mobility outgoing and incoming from almost every university around the world is not just oriented to highly educative standards among them, but to enhance the development of international competences for students, as well as for academics. While students’ mobility are mostly an individual effort that implies individual consequences, academics’ mobility involve several resources from universities and trigger collective processes such as research collaboration, visiting lecturers, exchange experiences and best practices meetings, plenary sessions, classes, among others. This case study aims to provide insights about how planned activities related for/with visiting international scholars suffer major disruption and collateral damages when an unplanned and unexpected global crisis occurs, which forces them to react immediately under different real-time decisions and nonexistent protocols. The chapter focuses on Latin America, using the case of the Global Business Week organized by Universidad de Monterrey (UDEM) in Mexico, and involving visiting scholars from Peru and Colombia.
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    The key enablers of SMEs readiness in Industry 4.0: a case of Malaysia
    (Emerald Publishing, 2025-02-19)
    Purpose: The study sheds light on the internal enabling factors towards emerging market (EM) small and medium-sized enterprises’ (SMEs) preparedness for Industry 4.0 (I4.0) using three dimensions: managerial, operational and technological readiness. Design/methodology/approach: The study uses convenience sampling, having online and paper-based surveys and collecting 110 responses from manufacturing Malaysian SMEs. This sample allowed assessing the relationships of the hypothesized variables through the structural model of data analysis. Findings: This study’s findings demonstrate that financial capability and perceived benefits enhance Malaysian SMEs' managerial, operational and technological readiness. Research limitations/implications: Using Malaysia's case, this paper extends the discussion of the key drivers that underline the decision of EM firms to adopt I4.0. Practical implications: This study’s results provide valuable insights for policymakers to improve the digital ecosystem. Also, understanding critical drivers for I4.0 readiness would encourage SMEs in Malaysia to embrace new digital technologies. Originality/value: Although digital transformation towards I4.0 for manufacturing SMEs would be decisive, little is known about how ready these Malaysian firms are to adopt it or the driving factors that motivate them. Meanwhile, inadequate readiness causes a high failure rate in implementing new technology, processes or organizational changes.
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    Internationalisation strategy in sport: the case of Flamengo, the largest Brazilian football club
    (Routledge, 2025-01-01)
    Research question: The present study analyses an emerging market (EM) football club and its internationalisation strategy, seeking to understand its motivations, perceived competitive advantages, strategies and targets. In doing so, we highlight differences from major European clubs’ strategies. Research methods: An in-depth case study was conducted with Flamengo, the wealthiest and most popular Brazilian football club. As sources of information, we counted on four formal in-depth interviews; observation, and informal interactions during 123 meetings with different actors; and 1,527 pages of secondary data, all duly coded and triangulated. Results and findings: EM clubs’ internationalisation strategies seem to be influenced by their outsider position in the central network of clubs and leagues. Such outsidership influences the advantages they choose to exploit, their strategies, and market selection. Implications: This study contributes to filling literature gaps with direct practical implications regarding (1) multi-club ownership, understudied as a mode of internationalisation; (2) the internationalisation process of EM football clubs, to date unexplored; and (3) the comparison of the Latin American/EM club model to the mainstream European club mode of management and internationalisation.
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