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Author: search.filters.author.Andreas GlöcknerLanguage: search.filters.language.English

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    Changes in social norms during the early stages of the COVID-19 pandemic across 43 countries
    (Nature Research, 2024-12-01)
    The emergence of COVID-19 dramatically changed social behavior across societies and contexts. Here we study whether social norms also changed. Specifically, we study this question for cultural tightness (the degree to which societies generally have strong norms), specific social norms (e.g. stealing, hand washing), and norms about enforcement, using survey data from 30,431 respondents in 43 countries recorded before and in the early stages following the emergence of COVID-19. Using variation in disease intensity, we shed light on the mechanisms predicting changes in social norm measures. We find evidence that, after the emergence of the COVID-19 pandemic, hand washing norms increased while tightness and punishing frequency slightly decreased but observe no evidence for a robust change in most other norms. Thus, at least in the short term, our findings suggest that cultures are largely stable to pandemic threats except in those norms, hand washing in this case, that are perceived to be directly relevant to dealing with the collective threat.
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    How Norms Depend on the Presence and Status of Observers: The Relational Contingency of Everyday Behaviors in 90 Societies
    (SAGE Publishing, 2026-08-27)
    Norms are fundamental to social life, but basic questions about how they are affected by social context remain. Specifically, how do normative constraints depend on the presence and status of observers, and how do such relational contingencies vary across cultures? Using data from more than 25,000 individuals across 90 societies, we test several hypotheses linking normative constraints on everyday behaviors (like arguing, laughing, cursing, kissing, and crying), to the presence and status of observers. We find that behaviors widely viewed as appropriate in private become more constrained in the presence of others (an observer effect), and even more so when those others are higher in status (a status effect). Both observer and status effects are culturally universal, but the observer effect shows more variation across cultures. In particular, we find that observer effects are larger in societies that emphasize individualizing moral foundations, that is, avoiding harm and unfairness to others, because these societies are more permissive of actions when others are not around. The relative stability of status effects across cultural contexts suggests a universal tendency to defer in social hierarchies. These findings shed light on the relational contingency of everyday norms and underscore the role of such norms in the maintenance of social order and reproduction of inequality.
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    Everyday norms have become more permissive over time and vary across cultures
    (2025-10-07)
    Every social situation that people encounter in their daily lives comes with a set of unwritten rules about what behavior is considered appropriate or inappropriate. These everyday norms can vary across societies: some societies may have more permissive norms in general or for certain behaviors, or for certain behaviors in specific situations. In a preregistered survey of 25,422 participants across 90 societies, we map societal differences in 150 everyday norms and show that they can be explained by how societies prioritize individualizing moral foundations such as care and liberty versus binding moral foundations such as purity. Specifically, societies with more individualistic morality tend to have more permissive norms in general (greater liberty) and especially for behaviors deemed vulgar (less purity), but they exhibit less permissive norms for behaviors perceived to have negative consequences in specific situations (greater care). By comparing our data with available data collected twenty years ago, we find a global pattern of change toward more permissive norms overall but less permissive norms for the most vulgar and inconsiderate behaviors. This study explains how social norms vary across behaviors, situations, societies, and time.
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