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Access type: UnknownAuthor: search.filters.author.Aguilar-Rodríguez, Iliana E.

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    The relationship of consumer ethnocentrism, purchase intention, and lifestyle in first-generation bicultural ethnic groups
    (Middle Tennessee State University, 2021-01-01)
    The study analyzed consumer ethnocentrism’s relationship in the first generation Colombian-Canadian bicultural ethnic consumer with purchase intention and lifestyle. One hundred and fifty-eight personal surveys were conducted in Toronto, Canada. It found that ethnocentrism positively influenced the perceptions of Canadian products compared to Colombian products. However, lifestyle was not significantly related to purchase intention. These findings motivate companies to identify their bicultural consumers who may favor products of the host country over most foreign products. It is possible that individuals who incorporate dual ethnic identities can move away from one value system and adopt another; thus, more empirical evidence on the behavior of this type of consumer must be provided, mainly when multinationals compete among one another rather than with their national rivals, with the concept of country of origin being highlighted. Consequently, organizations should know how affiliation with the host country may positively affect on purchase intentions concerning the country of origin.
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    Beyond borders: how national culture and consumer ethnocentrism shape purchase intentions in Latin America
    (Routledge, 2026-01-01)
    This study examines the impact of cultural dimensions and consumer ethnocentrism on purchase intentions toward domestic brands in Latin America – a region characterized by high levels of migration and cultural hybridity. Grounded in Hofstede's cultural framework and the Theory of Planned Behavior, data from 535 respondents across six countries were analyzed using structural equation modeling. Results show that consumer ethnocentrism is a strong and consistent predictor of purchase intention, while Hofstede's dimensions did not have significant direct effects. These findings highlight the importance of contextualizing cultural values within dynamic social environments and underscore the role of attitudinal factors, such as perceived behavioral control, in shaping consumer behavior. The study offers a more comprehensive understanding of how macro-level culture and micro-level psychology intersect in shaping consumer behavior. Practical implications include designing segmentation strategies and marketing messages that resonate with local identities and generational traits across diverse Latin American markets.